What happens if we leave our differences behind? our colors, our slogan, our identity in order to work for a greater purpose. This is how at Alpina we created GOOD, with a neutral identity so that any brand or product could be part of this initiative, thus we left behind the differences and managed to work together to nurture the most vulnerable populations in Colombia.

Good.

Client

Alpina

Credits

Andrew López

Manuel Barbosa

Silver Young Lions 2021