People like BBC BEER for its artisanal creation, originality, and independent brewery spirit. And so are their tastes, that's why they buy in entrepreneur stores that they follow every day on their social networks.

We will leave Rappi, Éxito, Carulla and all traditional e-commerce, so that now people will buy our beer in the virtual stores of those thousands of entrepreneurs. This is how we maintain our unique online essence while supporting them to pursue their own greatness.

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